music marketing companies

They can include: How do we digitally reach new fans and continuously build our fan base? And it’s highly versatile, and can be used in conjunction with product launches and events, to help musicians distribute their art, and even as a part of a musician’s artwork itself (a la Kendrick Lamar). Check back in on the blog for new posts weekly(ish), and as always -> shoot me an email if you want to talk about a project! This concept is a completely new way for artists to tell their story and connect with fans. 360 enhances current practices, integrates seamlessly into social media campaigns, and offers an opportunity for fresh creative styles. From the site they were able to stream his music, see his merch, and visit his social media pages. (And right now, 360° content is supported on Facebook, Twitter, and Snapchat. But it wasn't until recently that the music industry has truly needed to immerse fans in an artist's virtual universe.

Apply 11/22 Zoo Bar, Lincoln NE   6pm show 11/23 Owsley's Golden Road, Boulder…, Dulcie Taylor – folk, singer-songwriter, poet…, www.philippesaisse.com In 2016, ten years after The Body and Soul Sessions became a contemporary…, Doug Balmain is a rock ’n’ roller with the voice of a soul man…. It only makes sense that they’d also be interested in buying virtual merch for their Fortnite characters. I've helped launch cutting-edge digital campaigns for both independent artists and major record labels, so I understand how the frontier of marketing works today and how you can take advantage of the new paradigm. "HUMBLE" won three Grammy's (including "Best Music Video") and was the lead single for his album DAMN. Standing out can help you sell tickets or build hype surrounding an event. According to their website, MelodyVR will “get you into sold-out gigs, transport you to far-flung festivals and show you secret, VIP performances – all in stunning virtual reality.”. ☝️ That’s Travis, of Cactus Jack Records fame. Interactive content is a great way to elevate your marketing mix because it isn't subject to the same level of content blindness that normal video/photo/graphic content has to overcome. This 360° flyer is simple yet immersive, and works great with social media campaigns to propel event buzz. Consider creating an immersive album drop announcement flyer. Without properly promoting yourself or your music, no one would know you even make music. That’s almost 1000 songs released per hour. How do we turn fans into a megaphone for our brand? Additionally, when browsing on mobile that 360 video, photo or design responds interactively with the movement of your phone. For labels bringing up new artists, interactive media presents a smart strategic branding choice. 360° media fits right into this mix of social media sharing and artist branding. Maybe you can think about how your favorite artists are able to connect with you today, and use that as inspiration for your own music marketing. Think of them as visual short stories that span beyond a song’s content. Our team comes from world-leading music businesses, radio and TV stations so they know their stuff. 01. Privacy Policy. A better world.© 2020 Beaumonde. We'll never know what the legendary bands of our past could have created with immersive media. Start yourself with our FREE consultation and let’s look at what we can improve. Whatever your 2020 digital strategy involves, we think these ideas and strategies for leveraging interactive media will help you win big with fans. We could not be happier.”. We're all spending record amounts of time online, which creates a content overload effect that can be hard to break through.

For artists releasing new music, capture behind the scenes footage during the creation of your album… keep it in your back pocket, and drop it with your project as a special experience where fans can be a part of the album creation. Capturing people’s attention is a bit like a 4D chess match involving: Unique streaming algorithms on platforms like Spotify, Apple Music, Soundcloud, and more. We now have to think about creating full virtual experiences for fans that replace the massive gap left by live & physical experiences. With over a decade of experience working at record labels and artist management companies, we are committed to artist and project development at the highest standard. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. For example, Avicii did it in 2015 (RIP). We don’t know how much they ultimately made from this move, but with almost 28 million unique players who attended the virtual concert that seems like it would be a lot of cheddar. All Music Guide, Amazon MP3, AMI Rowe, Beatport, CDDB, Deezer, eMusic, FreeDB, Google Play, Gracenote, iTunes, Rdio, Rhapsody, Slacker, Shazam, Spotify, VEVO, YouTube, Xbox and more. Music videos are essential when it comes to telling the story of an artist because they provide context to the viewer. So of course 360° music videos are pretty awesome. There are a lot of really cool things going on right now in the world of VR + music. The independent artists & major record labels I've worked with have achieved game-changing results from these new kinds of marketing efforts. If you've got your finger on the pulse of cutting-edge music marketing, then you've probably seen musicians going interactive with album art, their social media marketing strategies, and their brand as a whole. In addition to writing and recording his classic album Illmatic he was dedicated to showing listeners where his music was coming from. For music marketing strategies, that means giving fans an interactive story they can play with is a smarter way to create a connection. The video for Kendrick's hit record, HUMBLE, uses 360° footage to add a fresh visual appeal. We offer professional music promotion services. This means more ticket sales, deeper connections with audiences, 4x the ROI, increased brand awareness, and a chance to stand out. In the short term, using one piece of interactive content isn't going to be your silver bullet – there's never a quick fix for building an authentic connection with fans. There are a number of ways in which you can market your music. Our mentor Gary Beckman (a legendary arts marketing consultant and director of the nation’s first Arts Entrepreneurship Minor) frequently says “people buy the artist, not the art.”.

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