advertising and public relations courses

(Prerequisites: MKTG-230 or NBUS-227 or equivalent course and 3rd year standing.)

Hundreds of experts come together to handpick these recommendations based on decades of collective experience. Topics include: the history and evolution of the discipline, major theories, principles of ethics, methods of research, writing styles, digital portfolio development, professional organizations, and potential careers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course and 3rd year standing.) The lessons will show you how to combine the appropriate theories and models with practical information to make better marketing communications decisions.After the completion of the lessons, you will be able to use integrated marketing communications in the process of creating valuable brands and winning your customers. Required readings are determined in consultation with the faculty member overseeing the course. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Students completing bachelor's degrees are required to complete two different Wellness courses. Connections: Should news and media literacy be required courses in schools? Disclaimer.

* Please see Wellness Education Requirement for more information. Students in the advertising degree are required to complete one cooperative education or internship experience. Analysis of advanced theoretical issues in commercial persuasive communication under the supervision of an advertising or public relations faculty member. In RIT's advertising degree you’ll be prepared to create persuasive messages for a variety of traditional and emerging media platforms, including social media. A foundation course in public relations that includes historic and contemporary perspectives, public relations institutions and an overview of public relations theory, planning and practice. Professional advisors assist with course planning and registration. An introduction to developing, executing, and managing media plans for advertising and public relations. It takes a team project approach thereby helping students learn how to work together in class as well as in a competitive agency. Students execute a case study project that involves complex strategy and media buying. This workshop course is devoted to the continued development and professional-level execution of a complete advertising portfolio reflecting mastery of strategic and conceptual thinking. The Professional Exploratory provides the student with one of the following, depending on qualifications: 1) an opportunity to shadow advertising or PR professionals in the workplace while being introduced to current practices and trends in the field or 2) an opportunity to gain practical experience (such as an internship) in the advertising or public relations field. Writing proficiency is required for a passing grade in this course. Seminar (Fall Or Spring). Students conduct original research on a subject of their choosing. Topics include color theory, typography, and layout as well as applied skills associated with an art director’s daily work.

This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Key dimensions in communication management, including, but not limited to, professional and business ethics, business and financial literacy, media management, organizational culture and communication, and leadership are covered. Public Relations Courses & Classes Online (Udemy), 6. As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. Unique opportunities and exciting challenges lie ahead in the advertising and public relations field. This course is a combination of lectures and exercises where strategic thinking, attention to detail and creative problem solving are crucial. One semester of full-time paid work experience in a professional setting related to the communication major.
Ke… A wide-ranging, strategically focused course intended to develop decision-making skills involving both traditional and non-traditional media as well as the use of other communication channels. Students, working in teams, apply both theoretical and practical knowledge acquired in their previous coursework.

A student who does not write with the skill normally required of an upper-division student will not earn a passing grade, no matter how well the student performs in other areas of the course. Provides intermediate level training for aspiring art directors in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) as well as video editing, web and mobile app development, and animation.

Supervised field experiences coupled with investigation of communication problems.

A panel of experts will show you the integrated approaches that utilize platform-specific messaging to grow your market share. Lecture 3 (Fall, Spring). Students should consult their advisor for more information. Focuses on students learning the theory and practice of strategic crisis and emergency management and communication: how issues occur and develop in crises, their impacts on publics and society, and how they should be managed and communicated to publics.

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